Retail/eCommerce Ad-Network - we track your success

ID tracking

This passive and cookie less tracking method can also be called "session tracking" as it is based on a unique event ID for a single browser session. On click or post view the Mologix(Digital Miles Group) system generates a unique event ID (click ID, view ID) and transfers this via redirect to the advertiser's landing page. The advertiser then stores this ID within the open session. Once a transaction is made, in the same session, the advertiser will transfer the ID back to the Mologix(Digital Miles Group) system within the transaction tracking code. Only if the Advertiser stores and transfers the ID exclusively in the same session, ID tracking can be called "session tracking".

ID tracking can also be used for asynchronous tracking implementation such as backend tracking also known as server to server tracking) .

Cookie tracking

Mologix(Digital Miles Group) cookie tracking is an active tracking method which is engaged upon the view or click of a creative. On both events we generate a unique and non-personalised number or event ID (clickID, viewID) which is then stored in cookies on the customers computer and also includes the following data points:

• The Ad-Networks Program
• The Publisher
• The time of the action

Within Mologix(Digital Miles Group) cookies no individual or  personalised information about the consumer is stored.
Mologix(Digital Miles Group) cookies are used as a cookie container where  cookie parameters are inserted, deleted and updated within . The conversion tracking return time is managed by the Mologix(Digital Miles Group) system and is set to a maximum of 90 days. Advertisers can adjust the conversion tracking return time (aka cookie return time) according to their requirements.

Fingerprint tracking

With this passive tracking method Mologix(Digital Miles Group)  creates a digital signature of the user agents. In addition to a hash value generated from values of the TCP Protocol, we use the Browser Identifier from the HTTP protocol which consists the browser version, operating system, language, plugins etc. We have developed a complex mathematical matrix to generate a special digital signature on basis of this information.

Identification based on this digital signature is what we have named "Fingerprint Tracking". It requires an unconditional request of the tracking code for a sale and/or lead in the same browser or on the same device where the ad media was clicked. With this we are then able to track the conversion of  post view and click activities on the consumer's computer without using cookies or any click IDs.